🎙️ We sat down with Stanley Henry, founder of The Attention Seeker, on the Zeducation Podcast — and he dropped some useful knowledge on using LinkedIn and personal branding to unlock career growth.
Stanley built a multi-million dollar business with 35 staff in just six years, all off the back of his personal brand on LinkedIn — before he ever posted on TikTok or Instagram.
So, if you're aiming for more leadership, better pay, or simply more purpose in your professional life, this article is for you.
1. Start Networking – Online and In Person
"The best place to start your personal brand is to network," Stanley says.
Before you worry about posting, start meeting people. Attend industry events, seminars, or even casual community meetups. This builds a warm audience who will later support your content.
Why this matters: When you post online, those people are more likely to engage, which increases your visibility and builds credibility faster.
🟢 Example: Go to a local event or training, introduce yourself to a few people, and connect with them on LinkedIn afterward. A simple message like,“Hey, great to meet you today — would love to stay connected!”starts a relationship that can grow online.
Pro tip: Your LinkedIn profile is your digital business card — make sure it's up to date before you go networking.
2. Post Regularly – Even If It’s Just One Line
“I showed up every day on LinkedIn — leadership posts, team updates, lessons from the journey. That’s what built trust,” Stanley shared.
Don’t stress about going viral. Focus on showing up consistently. That’s how you build familiarity and stay top of mind with your network.
Start simple:
A takeaway from your day
A small lesson from a challenge
A quick win or milestone
🟢 Example: “Led my first team meeting today. Definitely nervous, but grateful for the growth. Leadership starts with small steps.”
Why it works: People don’t need perfect content — they want relatable stories and real voices.
3. Tell Simple Stories Using “Conflict and Resolution”
“People skip to the end. But it’s the journey — the conflict and how you worked through it — that makes a story powerful,” Stanley explained.
Here’s a simple structure to follow for any post: Setup → Conflict → Resolution
This builds emotional connection and shows how you think and grow.
🟢 Example: “Was ready to present to senior leaders today…But my laptop froze 10 minutes before.Had to improvise using a whiteboard — and surprisingly, it turned out better than expected.”
Why it works: It’s not about drama — it’s about showing how you handle real-life challenges, even small ones. That’s what builds leadership credibility.
4. Share Your Thinking, Not Just Your Job Title
“You’re always selling — especially yourself. And if people trust your thinking, they trust you,” Stanley said.
Your title doesn’t tell your whole story. Instead, share how you approach your work, lead your team, solve problems, or reflect on lessons.
🟢 Example: “Started asking my team one new question in our 1:1s: ‘What’s one thing I can do better for you this week?’It’s opened up new levels of trust and feedback.”
Why it works: It shows your mindset, initiative, and leadership potential — even if you’re early in your career.
Bonus: When internal promotions or new roles pop up, your name is already front-of-mind for decision-makers.
5. Engage Like You’re at a Networking Event
“I see people comment on my posts every day. I feel like I know them — and that builds trust. That’s how opportunities happen,” said Stanley.
LinkedIn is not a one-way platform — it’s a conversation.
Don’t just post — engage:
Comment on posts from industry leaders
React and leave thoughtful feedback
Send a message to someone who inspired you
🟢 Example: Comment on a leader’s post:“Really appreciated your point about psychological safety — something I’m working on with my own team too.”
Then follow up with a message:“Your post really got me thinking. Thanks for sharing!”
Why it works: This puts you in the orbit of people who can hire you, refer you, or collaborate with you.
🔑 Final Takeaway from Stanley:
“Just start. Post consistently. Share your journey. And show up authentically. That’s how you build trust — and trust opens doors.”
Whether you’re aiming for a promotion, a better job, or a whole new career path, your personal brand is the key to unlocking new levels of visibility, trust, and opportunity.
🎯 What To Do Next:
✅ Update your LinkedIn profile
✅ Post one story this week (start small!)
✅ Comment on three posts from people you admire
✅ Connect with someone new in your industry
Remember, people can’t support you if they don’t know who you are or what you care about.
Watch The Full Episode
🎧 Catch the full episode with Stanley Henry on the Zeducation Podcast — and hear how he built a 7-figure business from a single platform and a powerful personal brand.
If this helped you, share it with someone who’s ready to grow — and let’s all show up a little bolder this year.
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